Some women are planning to protest a North Carolina billboard with a message they say is a slam on gender equality. The billboard, on a highway between Winston-Salem and Greensboro reads, “Real men provide. Real women appreciate it.” Boutique owner Molly Grace said that she sees the sign’s message as an attempt to silence women who want to be seen as equals to men. “It’s absolutely, absolutely insulting to single mothers, to women who have careers whether they are small careers or big careers,” she said. The message’s origins remain a mystery. The billboard belongs to Whiteheart Outdoor Advertising, and owner Bill Whiteheart says the organization that bought the space doesn’t wish to be identified. But Whiteheart said an announcement is coming.